Border Biscuits expands its offering with Single Mini Packs

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Border Biscuits has enhanced its offering for the hospitality industry with the introduction of luxury single Mini Packs.

Available in mixed boxes of 150, the range includes timeless classics individually wrapped, including Viennese Whirls, lightly baked swirls made with the finest vanilla, Divinely Choc Chip Cookies, deliciously moreish Belgian chocolate biscuits and Crunchy Oat Crumbles, delicious light biscuits bursting with oats.

Research conducted by the brand highlighted that complimentary biscuits enhance customer satisfaction rates and help to define a quality experience:

  • 74% of people agreed that having Border Biscuits at a conference, event or meeting would make it a more enjoyable occasion.
  • 81% agreed that seeing Border Biscuits at a conference suggests you’re valued as a guest or delegate.

The introduction of the single Mini Packs follows the launch of the brand’s Café Bake range, a bespoke range of biscuits aimed at the out of home and foodservice sectors, which was unveiled at the Caffè Culture Show earlier this year.

Lesley Ann Gray, brand and innovation director at Border Biscuits, said: “We’re really excited about the new range and have had a great response from the hospitality sector.

“The research shows that people attending conferences and events really value a good quality complimentary biscuit, and our new single Mini Packs meet this need perfectly. The new range is ideal for those looking to enhance their complimentary biscuit offering and leave a lasting first impression with their customers.”

The launch of the single Mini Packs is being supported by a digital and print trade advertising campaign, featuring the strapline ‘Better Biscuits Boost Business’.

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