The first two cafés from the Swedish chain will be located on London’s Kensington High Street and near to the new Crossrail station in Ilford. Negotiations are also under way for a further six sites set to open in the next 12 months.
Wayne’s Coffee was established in 1994 in Stockholm. It currently operates 140 stores across Sweden, Estonia, Finland, Norway, Cyprus and Saudi Arabia.
It offers sustainable and organic coffee, along with an extensive range of organic and vegetarian products, cakes and other own-brand products; including a line of cold pressed juices and vitamin shots.
KLM Retail is acting exclusively for Wayne’s Coffee and its UK master franchise.
Adnan Karim, Wayne’s Coffee’s UK franchisor said: “Like numerous cities, London embraces responsibly sourced, organic produce that not only delivers great taste but also benefits the environment. These are our values, which is why we are so excited about introducing Wayne’s Coffee to the UK’s capital.”
Ben Clark of KLM Retail added: “We are well versed at helping brands find a foothold in the UK and very pleased to have secured Wayne’s Coffee’s first two strategic stores. Londoners and visitors alike will embrace the Swedish concept of ‘Fika’ [meaning to have coffee]and the brand has ambitious expansion plans that we look forward to assisting further with.”